Course Description

Circular logo with leadership development that delivers results in the center and the outer ring divided into five even sections labeled Achieve Results Through Others, Manage Performance, Engage Employees, Execute Strategy and Increase Productivity, and Communicate Effectively

You demonstrate your personal leadership brand every day, through what you write and how you speak. You want to be sure your readers and listeners form an impression of you that is confident, focused, and engaging. Effective writing and compelling speaking are skills you cultivate, and that require practice. 

The first day of this class focuses on strong business writing, with an emphasis on concise, easy to understand writing, with clear actions for the reader. Topics covered include: importance of good writing; writing for mobile channels; effective email subject lines; direct writing style; editing skills; and reader-focused writing processes to inspire action.

The second day involves the participant in delivering short talks and receiving peer feedback and instructor coaching on style and delivery. Listeners form impressions of us in each speaking exchange during our day. The participant will use video recordings for development and self-coaching. This class provides an opportunity to see how listeners perceive you, and through active participation, learn how to manage the impression you give your listeners - to enhance your content with compelling and engaging delivery.

Course Outline

  • The cost of poor business writing
  • How business writing creates your professional persona
  • Digital communication writing strategies
  • Distinguish "good" from "bad" business writing in examples
  • Apply the 5 steps in the writing process
  • Reader-focused writing
  • Identify the various audiences for your writing
  • Discuss which document to write for which purpose and audience
  • Discuss principles of organization, content, and layout in business documents
  • Identify the purpose of your business communication
  • Practice what you have learned in group and individual exercises; business writing scenarios; peer review of your own writing
  • Business writing communication development plan
  • Identifying effective business communicators
  • Reviewing your recording and set communication goals
  • Assessing your speaking style, structure and language
  • Developing your communication presence as a speaker and a listener
  • How to manage speaking anxiety to enhance communication ability
  • Effective communication feedback
  • Effective communication content based on listeners
  • Storytelling as a communication strategy
  • Visual communications
  • Engaging your listeners
  • Presentation delivery and practice including video recording
  • Creating your personalized communication development plan

Learner Outcomes

Upon completion of this class, participants will be able to:

  • Recognize reader-focused business writing skills and what makes it effective
  • Identify the primary and secondary audiences for any specific document
  • Use key business writing strategies to get your written message across clearly to make sure your message is read and acted upon.
  • Choose the right document type for your purpose and for the audience who will read and use it.
  • Consistently use 5 business writing strategies: Complete, Clear, Consistent, Concise, and Correct.
  • Use a proven writing process for business writing: prewriting, drafting, revising, proofreading, editing, evaluating and publishing.
  • Apply principles of effective organization, content, and layout to any business document including electronic communication.
  • Accurately assess and improve communication abilities through video recordings
  • Influence and inspire listeners with a confident communication presence
  • Use strategies to help you think on your feet
  • Demonstrate clear communication and confidence in your delivery, content and visuals
  • Modify communication content and style based on who is listening
  • Engage your listeners through your speaking and your listening
  • Identify what makes communicators effective and learn how to use these techniques
  • Give and receive useful feedback on presentation content and delivery
  • Create and use a personalized communication plan


Audience:  This course is for anyone who aspires to be an extraordinary communicator. You will improve your communication skills whether you are a new or experienced manager, a project manager or team leader, and/or, are interested in personal and career development. This workshop is required for students pursuing a Technology & Leadership certificate of advanced studies in Leadership Development.

Learn about more leadership development here


"I truly enjoyed how [the instructor] made me feel important and understood that I was learning. I've had professors....that they want to show off how smart they are. [The instructor] always had a great response when someone was confused or had a question. I will  take all the professional development classes that you have available."
Fall 2017 Participant


"I really enjoyed how [the instructor] didn't accept excuses that were provided. She pushed us to move through them, and that is very important. She didn't allow anything to discourage us from opening up more."

Fall 2017 Participant


"I recommend this training because it makes participants aware of effective ways to present themselves and gives them an opportunity to practice what they learned.  Also the instructor began the course with asking each member of the course what they wanted out of course.  Having that kind of customer focus and expertise resulted in great success for me.  I feel like I’m on the right track now and have a system in place to keep me on track."

Spring 2018 Participant

Applies Towards the Following Certificates

Enroll Now - Select a section to enroll in
Virtual: Instructor Led
M, T, W
3:00PM to 7:00PM
Oct 09, 2023 to Oct 11, 2023
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
MGT620 non-credit $995.00
Section Notes

Enrollment Deadline is Monday, October 2, 2023 at 5 PM.  Beyond this date, please call 314-935-4444 to register.

THIS IS A VIRTUAL COURSE--Attendee can participate from a location of their choosing. The live instructor teaches the course and provides the opportunity for remote attendees to participate in discusses and exercises with both in-person and remote attendees. Some courses involve hands-on activities and labs. These activities are performed via a secure cloud-accessible environment. Live online courses are through Zoom; Video camera, microphone and speakers are necessary to participate in this class.


A full refund will be given when a registrant cancels more than five (5) business days prior to the start of the class. Cancellations received within 5 business days of the start of the class and no-shows will be billed in full. Another person may be substituted at any time at no additional charge.
A request to transfer a class to a future date can only occur if the request is more than 5 business days prior to the start of class.  Otherwise, the request will be considered a cancellation and the policy will apply.

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