Course Description

This course includes a combination of ICAgile learning outcomes as well as additional outcomes tailored to Daugherty’s client needs. As organizations become more customer-centric, there is a need to better understand and relate to customers. Product discovery and product strategy are key to aligning your product with the organization’s purpose and customers’ needs. This set of learning outcomes focuses on the skills required to identify and understand customers as well as discover and deliver winning products.   The course is a combination of class and self study.

Course Outline

  • Characteristics of a Product
    • What is a Product?
    • Product Lifecycle
  • Product Management Concerns
    • Early Understanding
    • Product Strategy
    • Planning
    • Defining a Relevant Product
  • Product Teams
    • Working with Product Teams

Learner Outcomes

At the end of this course, you will be able to:

  • Analyze a real-world or case study product and describe how it can be positioned to meet market, customer, and organizational needs.
  • Prepare a product strategy and describe how they would validate it for a real-world or case study product.
  • Build a prototype for a case study or real-world product and get feedback on it.
  • Analyze a real-world scenario or case study and show how team composition changes as the product changes, scales and moves through the product lifecycle.
  • Analyze, design and execute test cases covering functional and non-functional aspects of a product using a test basis of features and user stories

Accrediting Associations

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Virtual: Instructor Led
M, W
5:00PM to 7:30PM
Aug 28, 2023 to Sep 18, 2023
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
Tuition non-credit $1,495.00
Section Notes

Enrollment Deadline is Monday, August 21, 2023, at 5:00 PM CST. Beyond this date, please call 314-935-4444 to register.

THIS IS A VIRTUAL COURSE--Attendee can participate from a location of their choosing. The live instructor teaches the course and provides the opportunity for remote attendees to participate in discusses and exercises with both in-person and remote attendees. Some courses involve hands-on activities and labs. These activities are performed via a secure cloud-accessible environment. Live online courses are through Zoom; Video camera, microphone and speakers are necessary to participate in this class.


A full refund will be given when a registrant cancels more than five (5) business days prior to the start of the class. Cancellations received within 5 business days of the start of the class and no-shows will be billed in full. Another person may be substituted at any time at no additional charge.
A request to transfer a class to a future date can only occur if the request is more than 5 business days prior to the start of class.  Otherwise, the request will be considered a cancellation and the policy will apply.

Accrediting Associations
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