Course Description

This course includes a combination of ICAgile learning outcomes as well as additional outcomes tailored to Daugherty’s client needs. As organizations become more customer-centric, there is a need to better understand and relate to customers. Product discovery and product strategy are key to aligning your product with the organization’s purpose and customers’ needs. This set of learning outcomes focuses on the skills required to identify and understand customers as well as discover and deliver winning products.   The course is a combination of class and self study.

Course Outline

  • Characteristics of a Product
    • What is a Product?
    • Product Lifecycle
  • Product Management Concerns
    • Early Understanding
    • Product Strategy
    • Planning
    • Defining a Relevant Product
  • Product Teams
    • Working with Product Teams

Learner Outcomes

At the end of this course, you will be able to:

  • Analyze a real-world or case study product and describe how it can be positioned to meet market, customer, and organizational needs.
  • Prepare a product strategy and describe how they would validate it for a real-world or case study product.
  • Build a prototype for a case study or real-world product and get feedback on it.
  • Analyze a real-world scenario or case study and show how team composition changes as the product changes, scales and moves through the product lifecycle.
  • Analyze, design and execute test cases covering functional and non-functional aspects of a product using a test basis of features and user stories


Learn about more agile topics here

Accrediting Associations

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